So, what are the key metrics you should be tracking on Spotify to ensure your podcast is consistently growing its audience and reaching more listeners? Below, we’ve outlined some of the most important podcast stats to track through Spotify: CSV file so you can measure your progress over time and create reports for leadership teams or other stakeholders. To make your tracking process even simpler, Spotify allows podcasters to download all this data as a. The best part is that all this data is updated every day, so you can track your stats in real time and keep a close eye on your podcast’s growth curve. Spotify also offers a deep dive into the metrics from each individual episode, such as how long people are listening for, when they tend to drop off, and how much your followers are growing with each new episode drop. For example, the platform shares information like who your listeners are, the episodes they’re loving the most, and the music they’re into, all of which can help you create new content that will keep your audience coming back for more or organize sponsors for advertising. To help podcasters reach their goals, Spotify offers a helpful overview of back-end data about their listeners. Next, it’s time to start tracking your analytics so you can continue improving along the way. But once you’ve completed that step, you’ve only just begun your podcasting journey. Luckily, getting your podcast to appear on Spotify is easy, especially if you’re working with a podcast agency that covers this task for you. It recently surpassed Apple Podcasts in terms of users, which means all brands should definitely be paying attention to the platform if they hope to grow their audience and hit their goals. It’s no secret in the podcast world today that Spotify is currently reigning supreme.
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